How To Decipher The Advertising Hype
WE ARE BOMBARDED with ads and bloggers’ posts on social media about skin care. But how trustworthy are the marketeers’ claims? Is it real ‘science’ at work, and are the buzzwords being used realistically describing the effects of skincare products? Here we hope to help you understand what this language means and stop the wool being pulled over your eyes.
The phrases ‘clinically tested’ and ‘doctors recommend’ are often used to mislead you into thinking that the product has more credibility than it actually does.
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