LIKE A CRISP white shirt, the right smell is the finishing touch that every guy needs. But not to smell like my cousin once said to a friend; ‘You smell like a whore’s handbag’. On any given day, the men’s changing room at my gym is a fog of Lynx body spray. It is the most successful male fragrance on the planet; there is no dabbing behind the ears for the gym Lynx man – instead, it’s a full body fog of the stuff, thick enough to smoke a fish.
Women love the smell of a man – but don’t ask a woman how a man should smell. I took a straw poll of the women I know and asked how women want a man to smell? Half the women I asked said they didn’t want men to smell of anything, and certainly not of ‘fragrance’. Whereas the other half went on for hours: natural, earthy, engine oil, sandalwood, citrus, soap, cigars and sex.
According to www.statista.com, statistics show the estimated market value of male fragrances in Great Britain from 2010 to 2020 by acceptable and mass fragrance types. In December 2013, mass male fragrances were worth approximately 69 million British pounds in sales. This number increased significantly over the next three years, reaching 106 million British pounds in 2015. Since then, market values have dropped again slightly, measuring at 86.4 million British pounds in 2020.
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