STUDIES HAVE PROVEN that fitness challenges like the ‘HOOD FITNESS CHALLENGE’ work in raising awareness of the importance of how physical activity can help communities lead healthier lifestyles. Never was there a more timely intervention when about two-thirds of adult Britons are overweight or obese.
The Hood Fitness Challenge was about bringing the community together to create some friendly fitness competition. It was also there to increase engagement with our local gyms by encouraging people to visit or interact with their facilities for the first time and inspire them to make exercise part of a lifestyle change.
Growing a fitness-minded community is challenging, yet connecting with others who share similar passions is incredibly empowering and motivating.
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